Kempten, 08.06.
2011.
Gold for the ‘DACHSER magazine’ in the category ‘Special format customer magazine’: in the FOX AWARDS 2011, the first efficiency awards in the field of corporate publishing, the Kempten-based logistics provider’s international magazine format convinced the jury.
The jury was particularly impressed by the outstanding combination of customer and staff magazine, target group customization and reader analysis performed by a service provider specializing in corporate publishing. “We consider this award as a great honour and an affirmation of all the hard work over the past few years,” says ‘DACHSER magazine’ editor-in-chief Jörn Erdmann delightedly. “To receive an efficiency award is proof that we have successfully mastered the balancing act of producing a combined customer and staff magazine.”
Dr Andreas Froschmayer, manager of the Corporate Development & PR division, points out the importance of the ‘DACHSER magazine’ for customers and staff: “With some 40,000 copies sold, the magazine ranks alongside other specialized logistics publications and is an established magazine within the industry. But efficiency also means avoiding coverage losses and not producing for the waste bin. In the case of the ‘DACHSER magazine’, the vast majority of copies are distributed directly and personally to customers and staff via the branch offices.”
The FOX AWARD is the first efficiency award in corporate publishing. A jury made up of industry and media experts evaluated corporate media in internal and external communications with respect to their development, coverage, efficiency, contribution to revenue, distribution quality and brand conformity. The overall impression – enjoyment and curiosity when using the media – also influenced the final score. A total of 91 reknowned companies and agencies submitted their work for this year’s awards.
The ‘DACHSER magazine’ is produced by BurdaYukom in the Burda Creative Group and published four times a year in German, English and French. Going back 52 years, the magazine traditionally addresses international customers, staff and the general (media) public. This heterogeneous target group results from the especially integrative network concept that has made Dachser a leading global logistics provider.
In 2010, the internationally operating logistics provider generated total revenue of EUR 3.8 billion. 19,250 staff working in 310 profit centres worldwide handled 46.2 million consignments weighing a total of 35.5 million tonnes.